Foolish Step:Blackberry Leap (Rs 18,000)

blackberry-leap-front-hand-hero blackberry-leap-13The Blackberry Leap is not the company’s first all-touch phone – but it may come as a surprise, since its chief executive said last March his focus was going to be “very keyboard-centric”.blackberry-leap-11

The Canadian company has alsorevealed it is bringing more of its software to rival platforms.

Sales of Blackberry phones are falling.

The company shipped 7.9 million devices last year, according to research firm Gartner.

That was a big drop on 2013’s figure of 18.6 million units, which in turn was well down on 2011’s tally of 51.5 million handsets.

Blackberry focused on the Leap’s security features, during its launch

A separate study by research company eMarketer indicates the number of UK-based Blackberry users is set to dip to 700,000 this year, having been as high as 2.5 million in 2013.

Crowded market

Blackberry’s Leap runs on its proprietary 10.3.1 operating system and features:

  • a 5in (12.7cm) 720p HD resolution display
  • an eight megapixel rear camera
  • 16GB of internal storage and a micro-SD card slot
  • built-in anti-malware protection

The specifications place it firmly as a mid-range, rather than premium, handset.


The Truth

I think BB should not build devices without physical Keyboards. It represents their iconic status and  appeals the younger gen.To improve your sales by introducing full touchscreen candy bars,why would I buy this smartphone when so many good smartphones are already their with higher specs at this budget.According to me you just ruined it all. i love BB with a physical keyboard, it reminds me how premium and classic the company used to be, but thats me.Lets see how your sales goes(Decrease only)! and the best device yet is Blackberry Passport.


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